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Search Engine Optimization (SEO) for Small Businesses

November 27th, 2012 | Posted by Kylie M. in Uncategorized - (Comments Off)

You want more visitors and more customers from your website. You’re heard that Search Engine Optimization (or SEO) is the most cost effective way to promote your business online. But you’re a small business owner, not a web marketer, how should you get started? I have good news. These days the term SEO refers to …
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Make Content Marketing work for you

February 9th, 2012 | Posted by Ashley M. in Uncategorized - (Comments Off)

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to …
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Keys to setting up an online store

January 13th, 2012 | Posted by Ashley M. in Uncategorized - (Comments Off)

In an interview with the Sydney Morning Herald, Kate McLean, a children’s clothing designer, said she had to research and understand postage, marketing and effectively running an ecommerce site from home before she experienced success. Her story illustrates some of the challenges common to small business owners getting into ecommerce, the paper stated. The source …
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Internet offers greater brand success

January 10th, 2012 | Posted by Ashley M. in Uncategorized - (Comments Off)

For any company, word-of-mouth is an important aspect of successful business. For online payment providers, the internet is the No. 1 source for spreading information regarding a certain brand, according to a new study by Google and marketing research firm Keller Fay. The companies surveyed 3,000 adults and revealed that approximately 2.4 billion conversations about …
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Start-up retailers should embrace technology

January 8th, 2012 | Posted by Ashley M. in Uncategorized - (Comments Off)

Innovations for online stores, social media and mobile technology enable customers to search, browse and purchase items from devices during all hours of the day. Because technology has created a population of on-demand consumers, new retailers should be aware of their digital options when deciding how best to offer their products and services to consumers. …
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Fun ways to boost Facebook “Likes” & Interaction

July 22nd, 2011 | Posted by Kylie M. in Uncategorized - (Comments Off)

If you create a Facebook page for your business, fans will come…….. That is what many businesses using Facebook hope for but fans do not magically stumble upon you in the dead of the night. People need to be lured to your page and there are some great, fun ways to not only get people to your …
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Facebook Profile vs. Facebook Page for your business.

July 4th, 2011 | Posted by Kylie M. in Uncategorized - (Comments Off)

Why Your Company Should Have a Facebook Page (Not a Profile)……….. The need to leverage social media for business is a no-brainer at this point, but a company’s effectiveness on Facebook can be hampered if the account isn’t set up properly. Here are four reasons why your business should be set up as a Page, …
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Google Announces Google+ to rival Facebook and Twitter.

June 29th, 2011 | Posted by Kylie M. in Uncategorized - (Comments Off)

Over night in the US, Google announced Google+, a social sharing network that would compete directly with Facebook and Twitter to be the place where people share with friends online. But is there room for another social network, especially from a company that has failed to impress in the social media and sharing spaces in …
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Is your website as ineffective as an unmanned showroom?

June 12th, 2011 | Posted by Kylie M. in Uncategorized - (Comments Off)

If you are directing people to your website through any kind of marketing and you are not using landing pages, you might want to STOP EVERYTHING AND READ THIS! What is a landing page? The short answer is that a landing page is any page within your website that a visitor lands on as an …
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How to Create an Innovative and Effective Online Strategy

June 12th, 2011 | Posted by Ashley M. in Uncategorized - (Comments Off)

To me brainstorming new online business models is a great deal of fun. My team and I really enjoy the challenge of developing innovative ideas and understand the technical freedoms and limitations of the internet. Recently we have had the opportunity to work on some exciting and boundary pushing online strategies. In this post I …
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